Newcomers to the Bread & Butter show, held July 7-9 in Berlin, said demand for upscale men’s shoes in Europe was on the rise.

Target audience: designers, buyers, makers, marketing, trends forecasting, line-builders, stylists, journalists, and design schools. Provides information on the Japanese fashion trends in order for designers, manufacturers,

"The shoes in the world are one of ten." This sentence refers to Wenling shoes. Wenling shoe industry in Zhejiang Province, which started in the 1970s, has gradually grown from family workshops. The output once reached 800 million pairs, accounting for about 10% of the national production.

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